Marcella (Crime)
This is an upcoming crime drama series that is set in contemporary London. The main character is a detective in her late 30's.Features of the press release:
- There is heavy emphasis on the names of the actors taking part.
- Organised into several paragraphs with varied length
- Includes the date in which it will be filmed and where the filming is going to take place
- The simple and short headline describes the name of the series and lets the audience know which channel it's going to be broadcast on
- The name of the series' writer is shown and it features interviews from people to present information about the series
- However, the writers of the press release have also given it a formal mode of address.
- In addition, the press release also includes an interview:
This part of the press release focuses on the aspects of the main character and some of the other characters as well. Additionally, the description of the narrative as "unpredictable" keeps the reader interested.
http://www.itv.com/presscentre/press-releases/itv-commissions-drama-series-marcella
Humans (Sci-fi)
This is a science fiction TV series which explores the emotional impact of the blurring of the lines between humans and machines.
Features of the press release:
Features of the press release:
- It shows the date when the series is going to be filmed.
- There is a variety of sentence lengths and the press release is split into several paragraphs.
- The language that is used is both formal and understandable to appeal to a wide audience.
- Additionally, the press release features the names of the executive producers and other people involved in the production of the series.
- The mode of address of this press release is formal and it grips the attention of the audience.
This is a description of the plot of the series. It explains where the series is set, and gives some information about the characters without giving away too much to the audience. It also involves an aspect which would cause conflict or confrontation in the series.American Horror Story: Hotel
Features of this press release:
http://www.ew.com/article/2015/08/26/american-horror-story-hotel-season-1-connection-murder-house
- It uses several questions at the end in order to get the audience talking about the series and thinking about what the plot will be.
- The mode of address of this press release is quite direct and it keeps the audience interested. It engages with the audience.
- The press release ends with a short sentence that grips the audience's attention.
- It also features links for people to access that will give them additional information
http://www.ew.com/article/2015/08/26/american-horror-story-hotel-season-1-connection-murder-house
Structure and Style of a press release
Press releases share their structure with a standard newspaper article. Information is presented from the most important to the least.
All three of the press releases involve the names of the actors who are taking part, especially if they're a well-known person. In addition, they include details of when and where the series is going to be filmed and some ideas about the plot. Finally, the three press releases are organized into paragraphs of varied length and they feature language that is simple for the reader to understand.
What will you need to include to produce a convincing press release of your own?
I will need to include a paragraph structure and ensure that there are details in the press release about when and where the series is going to be produced. In addition, I will need to include ideas about the plot and the characters, but I need to make sure that I don't give too much away. I will also need to ensure that I engage the reader by adding interviews and also include a bit of information about the channel that it's going to be broadcast on.
How would you describe the mode of address of these press releases?
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